Lovely as a Tree focus on the environmental costs of using non-recycled paper versus sustainable resourced recycled paper.

‘Lovely as a Tree aims to enable and inspire graphic designers to make more environmentally friendly choices in their work.’

Like PaperBack, Lovely as a Tree also suggest that the standards and quality of recycled paper have improved immensely over the last 20 years, to the point where you can hardly tell the difference. They offer helpful tips and advice on choosing the right kinds of recycled paper and recycled inks too.
Ways in which they suggest making more sustainable design include:

  • Making your brochure more compact
  • Using  a lighter paper, or not using a heavier paper than needed
  • ‘Use less ink by reducing areas of ink coverage in your design (eg. solid colours and dark full bleed photographs). This will also make your product easier to recycle’.
  • ‘Avoid using fluorescent colours which only come as petroleum-based in’.
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